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About us

Nationman philosophy

About Nationman (Thailand) Co., Ltd.

Nationman (Thailand) Co., Ltd. is located at 23/186 Moo 8, Soi Thessaban 1, Thessaban 1 Road, Om Yai, Sam Phran, Nakhon Pathom. It was founded in 1981 by Mr. Sanae Jaruwarapirom, Executive Chairman, who pioneered the manufacture and sale of knitted elastic muscle supports in Thailand as a replacement for elastic sprain bandages. These supports protect every part of the body from injuries caused by daily activities that put heavy strain on muscles, joints and tendons; relieve aches and reduce inflammation for people with muscle, bone, ligament and Achilles tendon problems; and prevent injuries from exercise and all kinds of sport.

The company also manufactures and sells a complete range of Thai sporting goods, including footballs, futsal balls, volleyballs, basketballs, pétanque balls, sepak takraw balls, table tennis balls, athletics equipment, boxing kit and equipment, taekwondo kit and equipment, and sportswear for competition and casual training. It also produces made-to-order goods such as T-shirts, polo shirts, vests, shorts and trousers, tracksuits, standard-size boxing rings with complete competition equipment, football goals, table tennis tables, basketball stands, sepak takraw posts, volleyball posts and movable multi-sport posts – a wide, complete range that lives up to the slogan “Nationman – everything for sport”

For almost 40 years, “Nationman” has made products with conviction, confidence and responsibility, focusing on high quality that rivals foreign brands but at prices Thais can afford, with the goal of meeting customers' expectations in products, price and service – our highest priority. As a result, “Nationman” products have led the market on quality for many years, spread by word of mouth until earning the trust and acceptance of both Thai and international users.

Executive profile

Mr. Sanae Jaruwarapirom
Date of birth: 1 July 1958

Business positions

Chairman of Nationman (Thailand) Co., Ltd., founded in 1981, manufacturer of all kinds of body protection gear and soft supports for preventing and treating bone, joint and muscle injuries in every part of the body, such as Bandage Grip, ankle guards, knee guards and orthopaedic supports. Bandage Grip is the best-selling brand in Thailand. The company also manufactures sports equipment and sportswear under the Nationman, Verlock and Bandage Grip brands.

Social positions

  • Honorary adviser to the House Committee on Sports, 1995–2004
  • Honorary adviser to the House Committee on Public Health, 2004–2006
  • Expert to the House Committee on Sports, 2005–2008
  • Adviser to the House Sub-committee on Sports, 2007–2008
  • Expert to the House Committee on Tourism and Sports, 2008–2009
  • Expert to the House Committee on Tourism and Sports, 23rd term, 7 January 2009 – 5 May 2011
  • Expert to the House Committee on Tourism and Sports from the 24/1 term, 5 October 2011 – 7 November 2013
  • Former Secretary-General of the Sporting Goods Trade Association, 1998–1999, and committee member of the association, 1995–1997
  • Vice President of the Handball Association of Thailand for two terms, 2000–2004
  • Vice President of the Amateur Muaythai Association of Thailand, 2003–2005
  • Vice President of the Muaythai Association of Thailand under Royal Patronage, 2006–2009
  • Reception committee member, Professional Boxing Association of Thailand, 2009–2011
  • Adviser and honorary member, executive committee of the ISOC Businessmen's Club, class 46
  • Committee member, organising office for the 50th birthday celebrations of HRH the Crown Prince
  • Advisory committee member, Red Cross fair booth of the Ministry of Tourism and Sports, 2003
  • Advisory committee member, Kabaddi Association of Thailand, 2006–present
  • Committee member, project for the conservation and promotion of national identity
  • Organising committee member, Thai Red Cross charity pétanque tournament celebrating the 50th anniversary of His Majesty the King's accession to the throne
  • Committee member, Muay Thai skills and Muay Thai rhythm anti-drug contests
  • Committee member, organising committee for National Sports Day 1997, Sports Authority of Thailand
  • Sub-committee member, organising committee for Muay Thai at the 1st ASEAN Martial Arts Games, Thailand, 2009

Philosophy

To lead in building 100% Thai brands – Thai brands that make Thais proud – trading under the principles of good governance, with a focus on producing goods of first-rate quality that rival foreign brands at Thai prices, affordable and good value, and selling a complete, comprehensive range of sports products, true to the company slogan “Nationman – everything for sport”

Philosophy

Vision

To lead in manufacturing and developing high-quality sportswear, sports equipment and injury treatment and prevention products that meet international standards, satisfying customers in Thailand and abroad who trust and accept “Nationman” as good-quality, good-value products at affordable prices, with confidence backed by a production quality guarantee of up to 10 years.

Mission

  1. To pioneer 100% Thai-brand sportswear, sports equipment, and body care and injury prevention products for sport, exercise and daily life that are high in quality yet low in price
  2. To offer a wide, complete range of products that meets the needs of every customer group
  3. To meet customers' expectations by maintaining high product standards, good value and low prices, leading the way with a production quality guarantee of up to 10 years
  4. To be responsible to customers, the organisation and society on the basis of good governance
  5. To consider the environment and the community in our products, production processes and work

Target customers

Sport and exercise involve people of every gender and age, from childhood to old age. Exercise helps develop the body, brain and intellect, builds skills, thinking, cooperation, unity and sportsmanship, and much more. It is also a creative activity that brings fun and enjoyment, relieves stress from study or work, and reduces the risk of turning to harmful drugs.

“Nationman” sports equipment and protective gear against injuries from sport, exercise and daily life therefore reach target groups of every gender, age and generation, divided as follows:

  1. Professional and amateur athletes
  2. Students
  3. Families and people who care for their health through exercise
  4. People who want to protect their bodies from sports injuries
  5. People at risk in daily life, such as lifting heavy objects, walking, running or standing for long periods
  6. Patients with muscle, bone, joint or Achilles tendon problems
  7. The elderly

Our service

For almost 40 years, customers who resell or use "Nationman" products have never returned goods and have never had problems with damaged, defective or prematurely worn products. Nationman is the one brand in Thailand that has won users' hearts by word of mouth for so long. "Nationman" has an industrial factory with highly efficient production equipment, uses modern technology to meet customer needs, and employs skilled, specialised staff to produce the highest quality, with a production capacity of 25,000–50,000 pieces per month. Professional logistics deliver goods quickly and on time to Bangkok, the surrounding provinces, every region of Thailand and overseas.

Proud milestones

1981 A Thai sporting goods company was born, founded by a 25-year-old named Sanae Jaruwarapirom, a former T-shirt sales employee in the Sampheng district who overcame hardship to become a business owner through diligence, honesty, perseverance and patience. At the time it was named US Sport Thailand Co., Ltd.

1991 US Sport Thailand Co., Ltd. changed its name to Nationman Thailand Co., Ltd., expanded to support its growth, and set up the new factory where it remains today at 23/186 Moo 8, Thessaban 1 Road, Om Yai, Sam Phran, Nakhon Pathom.

1996
  • Tailored royal sportswear presented to HRH Princess Maha Chakri Sirindhorn when she presided over the Khao Chamao walk-run mini half marathon for three years, 1996–1998
  • Tailored royal sportswear presented to HRH Princess Soamsawali and HRH Princess Bajrakitiyabha when they joined the Khao Chamao walk-run mini half marathon
1998
  • Presented a royal tracksuit to HRH Princess Maha Chakri Sirindhorn at Chulachomklao Royal Military Academy in 1998; she wore the track pants when opening the Borommaratchachonnani elevated parallel road in 2000
  • Received an order for 2,500 tracksuit tops embroidered with the royal monogram of HRH Princess Soamsawali from the administration office of the Pattaya Palace

1999 Sponsor of the international amateur Muay Thai "Prince's Cup" held in honour of HRH the Crown Prince, 1999–2008, for 9 years

2004 Presented sportswear to HM Queen Sirikit for her personal use at Sala Dusitalai, Chitralada Palace

2008 Tailored royal sportswear presented to HRH Princess Maha Chakri Sirindhorn and HRH Princess Bajrakitiyabha when they joined the walk celebrating the 4th anniversary of the Ministry of Tourism and Sports

2013 Selected as the official main sponsor for competition kit, sports equipment and protective gear at the 27th SEA Games in Nay Pyi Taw, Myanmar, 11–22 December 2013

2014 Selected as the official main sponsor for competition kit, sports equipment and protective gear at the 7th ASEAN Para Games, 14–20 January 2014, in Nay Pyi Taw, Myanmar